Let’s take a closer look at TXU. As one of the longest standing energy companies in Texas, TXU has seen better days.
In recent months, the utility company has been discussing a potential bankruptcy filing in order to clear $32 billion of debt from its books.
Since selling out to a handful of massive corporations (like Goldman Sachs) in 2007, the company has tried its hardest to create a new company image, even changing names to the Energy Future Holdings Corporation.
But there’s a reason the company still struggles. With consistently negative reviews and a notoriously bad customer service program, most of TXU’s promises are too good to be true.
It’s time to reevaluate the real costs of “cheap electricity” from the struggling corporation.
Deal or Delusion?
One reason that customers are consistently drawn to the energy giant is the countless promotions they offer.
Between cash-back loyalty reward programs, self-adjusting “energy-saver” plans, and promotional discounts, customers are drawn like moths to a flame by the savings they assume they’re getting.
But they all get burnt. Taking a closer look at each program shows that the only people getting any benefit from these “deals” are the salesmen who invented them.
“Total Satisfaction Guarantee”
The power to choose your energy provider in Texas is what keeps the deregulated market geared towards the interests of the buyers.
With so many choices, energy companies have to compete for customer loyalty. Leaving one provider for another is a common way to get the best bang for your buck, and TXU knows that its customers are aware of this. They capitalize on this freedom, making energy deals more attractive by saying the customer can choose to drop it at any time.
“Free Nights” or “Free Weekends” end up being anything but free, despite the phrasing the company uses. The rates you pay for the time it’s not free can add up quickly, and in many cases end up averaging out to be much higher than a no-gimmick plan offered by another provider.
Another examples is their Energy Auto-saver plan, where the cost of electricity is guaranteed below a specific rate. So when energy prices drop, you save money and if they increase, you’re safe at the initial rate. According to the company website, total satisfaction is guaranteed and customers can switch for free if unsatisfied.
But according to actual customer experiences in Corpus Christi, leaving this already pricey plan can be shockingly expensive.
On top of the expensive service rate, the hefty cancellation fee, and the inconvenience of dealing with a careless corporation, customers had to repay the hundreds of dollars they saved through the plan! The fine print reveals that it’s only free to leave before your first bill. So much for “guaranteed satisfaction.”
Simply put: ignore the gimmicks.
The only way to guarantee satisfaction is to get informed and find the perfect plan for you, where it’s clear exactly what you’re signing up for.
The power to choose gives every individual the freedom to make their own decision, and one company is helping consumers do just that.
People visit ComparePower to instantly compare electric plans with our unbiased shopping tool that presents all the information you need to make an informed choice.
With easy to use charts for comparison, you can compare any plans you want side-by-side. ComparePower sorts everything for you and puts the most crucial information all in one place.
With just your zip code and a few clicks, you can easily find the perfect energy plan from the hundreds being offered.
Don’t waste your time at a site that’s trying to sell you a specific product – ComparePower is honest and unbiased. Get informed on all the options and fine print, and guarantee satisfaction for yourself.