Factors Driving Texas Electricity Prices
Texas electricity rates are unpredictable, rising and falling based on several key factors.
Here’s what you need to know to get ahead and avoid overpaying.
Key Takeaways
- Demand and extreme weather increase Texas electricity rates, especially in summer and winter.
- Natural gas prices are directly linked to electricity costs—lock in a fixed rate to avoid hikes.
- Live Link™ helps you compare plans and rates for your home energy consumption.
Table of Contents
1. Too Many Texans, Not Enough Power
Texas has added over 4 million new residents since 2010.
More people means more AC units cranking in summer, pushing the grid to its limits.
What It Means For You: In the summer of 2023, prices jumped 800% in one day. Ouch.
Fix It: Lock in a fixed-rate plan now. Don’t wait for the next heatwave.
2. Natural Gas Prices Are a Rollercoaster
Over 45% of Texas’ electricity comes from natural gas.
When gas prices triple (like they did from 2020 to 2022), your bill follows.
What It Means For You: Variable-rate plans are a gamble. You could win, but you could also lose big.
Fix It: Get a fixed-rate plan when gas prices dip. It’s like buying insurance for your electric bill.
3. Texas Weather is Extreme, and So Are the Prices
Remember the 2021 winter storm? Electricity hit $9,000 per megawatt-hour.
That’s 180 times the normal price.
What It Means For You: Extreme weather = extreme bills, especially on variable-rate plans.
Fix It: Again, fixed-rate plans are your friend. They protect you from weather-related price spikes.
4. Grid Upgrades Aren’t Free
ERCOT improved the grid after the 2021 storm, which is great for reliability but not great for your short-term bill.
What It Means For You: You’re paying for a better grid, whether you like it or not.
Fix It: You can’t avoid these costs but can offset them by using less electricity. Time for some LED bulbs?
5. Renewable Energy: It’s Complicated
Texas leads in wind and solar, providing nearly one-third of the state’s power.
Wind and solar are cheaper overall but unreliable during peak times.
What It Means For You: When renewables can’t keep up, expensive backup power kicks in.
Fix It: Look for plans that offer free nights or weekends. Use major appliances during these off-peak times.
6. “Power to Choose” Doesn’t Always Mean Lower Prices
Big names like TXU or Reliant often charge more. Why? Brand recognition and big marketing budgets.
What It Means For You: Sticking with a familiar brand might cost you.
Fix It: Use Live Link™ to compare real, usage-based rates. Don’t fall for fancy ads.
7. Future Outlook: More of the Same
Expect rates between 14-18¢ per kWh. But with Texas weather, who knows?
What It Means For You: Rates fluctuate, but you can still find deals.
How to Save
- Efficiency Pays: Upgrade to energy-efficient appliances and habits.
- Shop Smart: Lock in fixed rates in spring or fall when demand is low.
- Get Personal: Use Live Link™ to compare plans based on your real usage, not averages.
Take Action Now
Don’t let confusing electricity rates drain your wallet.
Connect to Live Link™ and find a plan that fits your usage.
→ Cut Your Electric Bill with Live Link™
Live Link™ shows you personalized rates based on your actual usage—no guesswork, no surprises—just savings.
Call us at 855-441-3030 Monday through Friday, 8:30 a.m. to 6:30 p.m., or Saturday, 9:00 a.m. to 4:30 p.m.
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